Monday, November 09, 2009

Brooke Shields Promotes Rx to Grow Eyelashes.

I saw an ad last night for this new prescription product (which to me, makes it a drug) called " Latisse ." In 4 months you can have longer lashes.

Jumping Jiminy on a stick, what crap will women fall for next and is there nothing some doctors won't sell to their patients? Brooke Shields is the spokesformermodel hardly needs more hair on her eye area, aren't the eyebrows enough?

In the meantime, the side effects include:

1) Eyelid skin darkening which MAY (ha ha!!!) be reversible. Sweet. Please consult with Bobbie Brown or Estee Lauder to make sure darkened eyelids are going to be in for the next hundred years.

2) Potential for increased brown iris pigementation which is likely permanent. Fabulous! It tursn your eyes brown. Then the idiots at Allergan can sell you BLUE contacts to make your eyes blue again.

3) Potential for hair growth on skin surfaces that come into contact with Latisse. So don't spill it on your cheeks or you'll look like Wolf-girl. (What is this shit, Rogaine for eyes?)




Here's a thought - get false eyelashes. Get a tube of Maybelline. Now, if this is a solution to a problem for women with a true medical condition, or perhaps post chemo I can kind of sort of get it. But the ad is targetting ALL women.





10 comments:

Jenny said...

Exactly, it is targeting ALL women. Oh, they are in compliance by stating that it is ONLY for women who really really need it --but c'mon!!

They need to turn back the clock a decade to a time when Pharma was not allowed to advertise on TV.

Laura said...

I want to get some and grow my own fu manchu mustache. Wouldn't that be cool? OK, maybe not.

Seriously, though, having naturally dark, thick eyelashes is one of the very few things I was born with that I actually like and haven't had to pay for (unlike say dental work, contact lenses, hair dye to cover the grey, concealer for my zits, etc.) Let me have my one vanity without giving those women with wimpy lashes a chance to look as good as I do when they wake up in the morning. (Hahaha. If you ever saw me in the morning, you'd run screaming.) And Brooke Shields -- yeah, I remember when The Blue Lagoon came out, all the talk was about how she really needed to wear more mascara for those sad lashes.

I don't know. If a woman really does have a problem with no eyelashes, I can see this helping her with self-confidence, but how many people who are fine with a coat of mascara will see the ads in their magazines and run to get it, without reading the small type on the reverse of the ad. The pharma advertising really is sick - let's market a product to EVERYONE even when only a handful of people "need" it, and just rely on the fact that their doctors will go along with it.

Amanda said...

How many people would actually go to the trouble of looking it up on the internet and getting the info they really needed? Makes me glad this kind of product isn't allowed advertising space in the UK, well, not that I've seen anyway.

Josh Day said...

Kim, that picture is REALLY disturbing. It's something out of the Silent Hill series, or a J-horror movie!

momof3au said...

I think I already am growing a fu manchu mustache. Hello, menopause!

fullsoulahead.com said...

Ick.

Joan said...

Kim, I am SO glad you have blogged about that absurd ad. I gag when I see it on TV, especially when they go into the "side effects may include ..." part. Do people not understand the difference between NEED and WANT? IMO nobody needs this one. I guess some people have very few problems, but I lost my hair from chemo (although since have gotten it back) and still would not have considered such a product.

sarah Pekkanen said...

This is hysterical! And I agree it's hard to believe that Brooke suffers from thin lashes. First vibrating mascara, now this...

hopefaithbelieve said...

I cringe every time I see that ridiculous ad. The answer to every problem in our society has been to take a pharmaceutical for it. When will the madness end!?!

forsythia said...

The alarm bells rang when I read about Brooke Shields' eyelash enhancer. The same words about side effects appeared on my Mom's prescription eye drops for glaucoma.